Our client’s marketing strategy was more based on traditional marketing although work was done in the past for their online branding. The competition within the supplement eCommerce niche is ever-growing and the fact they didn’t have a digital strategy or systems in place for new customers meant they were missing out on a whole new customer base and potentially thousands in the process. So, to combat this we went about creating a holistic ad strategy starting with cold traffic then building up to hot traffic, re-targeting, and existing customer campaigns.