Cosmetic Clinic

Aesthetic Practice

Goal

Required an increase in "foot traffic" and brand authority to ultimately bring in a more consistent flow of "new" patients on a monthly basis.

Strategy

To achieve this goal we set out on creating a Facebook ad campaign concentrated on generating leads and increasing social clout on Instagram with relevant followers.

Monthly Ad Spend

£500/Month

Overview

Our client’s marketing strategy was dime a dozen. The competition rages stronger every year as the popularity in lip filler and Botox procedures increase and clinics are constantly battling to become the customer’s go-to in their respected area. Our client wanted a piece of this market. So, we went about implementing a paid traffic strategy and an Instagram marketing strategy to achieve this.

Monetary ROI

We concentrated on driving targeted traffic to “attractive offers” and re-targeting ads (as seen in the screenshot) to just “nudge” potential new patients to take the next step and book.

This single advertisement generated 88 leads for ONLY £72 which led to several hundreds of pounds of new business for the clinic as the base procedure was priced at £130 and the average lead-to-paying client ratio was 10 to 1.

Social ROI

Here we concentrated on increasing the clinic’s brand recognition, social engagement, and social proof in the local area.

There were two main reasons why we did social campaigns. The first is to increase brand recognition and trust. And secondly to be able to re-market to those who showed an interest in our brand with more tailored ads for monetary ROI.
 
As you can see with the screenshot this engagement ad led to initial intrigue for one of our procedures and a testimonial! This helps with initiating “the bandwagon effect” a cognitive bias that causes people to do things simply because they believe that others are doing the same.

Instagram Leads

Instagram was part of the marketing strategy as the ideal customer is on the platform however we reaffirmed the focus on Quality rather than MASS Quantity.

 
Posting once a day and utilizing a specific growth strategy led to an increase in relevant followers (our target demographic). 
 
One specific channel that became a great source of qualified leads was Instagram direct messages, as you can see with the screenshot. The Clinic often received an influx of questions about certain procedures and sometimes we’re able to book procedures directly! The saying “It goes down in the DM’s” was most certainly true in this case.

Relationship

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